ONE is a national high-stakes strategy firm. We deliver wins for companies, governments, political parties, associations, and major public and political figures.

Our principals represent proven talent with backgrounds in business, government, research, associations, advertising, and technology.

With offices in Toronto, Ottawa, and Vancouver, we are national in scope and can work fluently in both Official Languages.

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Dan Robertson

Dan is a marketing and communications strategist with 30 years experience in public affairs. Dan was the Director of Advertising for the Conservative Party of Canada’s historic victory in the 2011 general election. In 2009, he served as the Prime Minister’s Director of Strategic Communications, overseeing government-wide communications. Robertson provides strategic counsel to “C-level” corporate, professional services, not-for-profit and government leaders. His work has been recognized by the Canadian Public Relations Society (Toronto) and International Association of Business Communicators (Toronto). He was named to Toronto Life’s Top 50 Most Influential People in 2017.

Daniel Charron

Daniel creates strong brands and recognized campaigns. His attention to detail, as well as his love of great design and typography has earned him numerous awards worldwide (over 150) both in advertising and design. In 2007, he moved to Toronto to become Creative Director at Saatchi & Saatchi, a global agency where he oversaw major accounts such as Toyota, Procter and Gamble, Novartis and Appleton Rum. Before joining Saatchi, he was founder and Creative Director of Republik in Montreal. He worked on a wide range of accounts, from alcoholic beverages to luxury cars. It was also at Republik that he worked with both the Conservative Party of Canada (2006 and 2011) and the Action Démocratique du Québec (2007).

Terrance Oakey

Terrance Oakey brings over 15 years of experience in the public and private sectors, providing government relations and strategic communications council to a variety of national and international clients. He led the successful fight to amend Canada’s Labour Code and Income Tax Act to bring fairness to labour relations in Canada in 2015. Prior to this, he worked for the Retail Council of Canada where he served as Vice President of Federal Government Affairs. He also worked for an international communications company. He has also served as national campaign secretary and advisor to the Hon. Peter MacKay and worked on the issues management team and on health policy in the office of the Rt. Hon. Stephen Harper while Leader of the Official Opposition.

Hamish Marshall

Hamish is a strategist, pollster and demographic expert who tells stories with numbers. He helps clients maximize their budgets and reach their targets by using innovative research and advertising strategies. He is currently campaign manager for the Conservative Party of Canada. He served as the Manager of Strategic Planning to Prime Minister Stephen Harper, was the pollster for the successful 2008 national Conservative election campaign and has advised political parties from Vancouver Island to Bangladesh. He is the author of the best selling book Everyone... but the people, about winning a referendum campaign against overwhelming odds. In the private sector he was the Research Director for Angus Reid Public Opinion. Hamish has an MBA from the University of Oxford.

Travis Freeman

Travis is an experienced web developer. He was the Database Specialist and Senior Developer of New Media for the Conservative Caucus Research Department. Travis was a lead for the Conservative Party of Canada digital team in the 2008 and 2011 federal elections. The programs he developed powered many of the online resources utilized in those campaigns. He studied computer programming and digital pre-press at Algonquin College.

Brendan Jones

Brendan is an award-winning TV, radio, and web producer. He was the creative force behind many of the Conservative Party of Canada’s television and digital campaigns during the 2006, 2008 and 2011 federal elections. Brendan's work has aired across Canada, the US, and Australia. A national columnist called one of his ads "the most powerful campaign spot since Ronald Reagan's 'Morning in America.'"